--- title: "Storytelling: Transforming Recruiting" description: The session will focus on taking the attributes of the employer brand by having recruiters create stories that their audience truly embraces. Storytelling training is key to recruiting more effectively. image: https://resources.rpoassociation.org/hubfs/images/RPOAImg332.jpg --- [![rpoa-logo-color](https://resources.rpoassociation.org/hs-fs/hubfs/rpoa-logo-color.png?width=494&height=46&name=rpoa-logo-color.png "rpoa-logo-color")](http://www.rpoassociation.org) [![RPO ACADEMY](https://no-cache.hubspot.com/cta/default/157743/712c5082-6a2a-4f5f-9203-f0c22a63ceaa.png)](https://cta-redirect.hubspot.com/cta/redirect/157743/712c5082-6a2a-4f5f-9203-f0c22a63ceaa) [![FIRM DIRECTORY](https://no-cache.hubspot.com/cta/default/157743/2a3957f4-056b-45b4-a64c-52523425d820.png)](https://cta-redirect.hubspot.com/cta/redirect/157743/2a3957f4-056b-45b4-a64c-52523425d820) ###### RPO Leadership Forum | Webinar Series # Storytelling: Recruiting Transformation Learn how to use the power of storytelling to recruit candidates more effectively ###### Available on-demand ![RPOAImgSq012](https://resources.rpoassociation.org/hubfs/images/Square%20Images/RPOAImgSq012.jpg) ## About This Webinar Using Storytelling in recruiting is a dynamic strategy for training and empowering recruiting team members while arming them to understand how to embody an organization's employer brand. We all would agree that the employer brand is about promoting your organization as an employer of choice to a specific targeted group, one of which the objective is to recruit, motivate, and retain. The session will focus on taking the attributes of the employer brand by having recruiters create stories that their audience truly embraces. Storytelling training is key to recruiting more effectively. ## What you'll learn How recruiting teams have become empowered to capture attention, spark curiosity, and engage their audience. In addition, this session will show the impact of storytelling on recruiting strategies and ways recruiters can tailor their communications so candidates will be excited and ready to join the organization. ### Access Webinar ## who should benefit ![aspiring-marketing-icon](https://resources.rpoassociation.org/hubfs/RPOA_2020/Webinar_LP/aspiring-marketing-icon.png) **Service Delivery Leaders** Service delivery leaders of RPO and other staffing and recruiting providers ![aspiring-marketing-icon](https://resources.rpoassociation.org/hubfs/RPOA_2020/Webinar_LP/aspiring-marketing-icon.png) **Brand Specialists** Marketing professionals and other providers of recruitment marketing and employer branding ![aspiring-marketing-icon](https://resources.rpoassociation.org/hubfs/RPOA_2020/Webinar_LP/aspiring-marketing-icon.png) **Talent Acquisition Professionals** Talent acquisition leaders and buyers of RPO services ## Meet the speakers ![PattySilbertGTM](https://resources.rpoassociation.org/hubfs/images/PEOPLE/PattySilbertGTM.jpg) **Patty Silbert President, Talent Strategy & Acquisition Practice at Aspirant** [**](https://www.linkedin.com/in/pattyvanleer/) Patty solves client talent acquisition challenges through innovative solutions that enable companies to attract top talent. Her experience includes recruitment marketing strategy, employment branding, HR technology implementations, research, and project management. Patty was the visionary for building a talent attraction platform (ACTIVATE) that leading organizations use to improve the candidate experience by transforming career sites into highly effective search engine optimized sites.  ![Alicia Curran](https://resources.rpoassociation.org/hubfs/images/PEOPLE/Alicia%20Curran.jpeg) **Alicia Curran Engagement Manager at Aspirant** [**](https://www.linkedin.com/in/alicia-curran-3157819/) Innovative, resourceful, and collaborative marketing leader with years of experience planning marketing strategies and high-impact tactical approaches to promote a brand. Effective communicator, negotiator, and collaborator experienced at skillfully juggling multiple workstreams and connecting cross-functional design teams. Accomplished marketing professional who thinks conceptually and strategically about brand and design. Outstanding writing, editing, and interpersonal skills. ## RELATED RESOURCES > How can you find out if a sourcer is as good as they claim? > >> VIEW WEBINAR << ![testimonial-img](https://resources.rpoassociation.org/hubfs/RPOA_2020/Webinar_LP/testimonial-img.png) **Webinar** RPO Leadership Forum > Recruiting Agility: Keeping Your Recruiting Agile Beyond a Crisis > [>> Access Webinar <<](https://resources.rpoassociation.org/keeping-your-hiring-agile-beyond-a-crisis) ![testimonial-img](https://resources.rpoassociation.org/hubfs/RPOA_2020/Webinar_LP/testimonial-img.png) **Webinar** RPO Leadership Forum ## Webinar Partner Aspirant's Talent Strategy and Acquisition practice specializes in developing highly tailored solutions specifically designed to give your talent acquisition strategies a competitive edge. We draw from a host of skills, technologies, and expertise to provide the holistic support your Talent Strategy needs to be successful. This multi-faceted approach helps us engage talent better, drive efficiencies throughout the ecosystem, and deliver a better experience for hiring managers and candidates alike. Learn more at [https://www.aspirant.com/](https://www.aspirant.com/) ![Aspirant](https://resources.rpoassociation.org/hubfs/images/Member_Logos/Aspirant.png) ### About the rpo leadership forum ## Thought Leadership for Talent Leaders The RPO Leadership Forum is a monthly webinar series hosted by Recruitment Process Outsourcing Association’s Executive Director, Lamees Abourahma, which features top talent leaders from the RPO industry. Webinars are scheduled for the 3rd Tuesday of each month at noon ET and cover topics related to RPO drivers, adoption, best practices, and trends.  The RPO Leadership Forum furthers RPOA’s mission of nurturing a collaborative community where thought leadership can be created and curated to educate the marketplace about RPO. 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