About This Webinar

Using Storytelling in recruiting is a dynamic strategy for training and empowering recruiting team members while arming them to understand how to embody an organization's employer brand. We all would agree that the employer brand is about promoting your organization as an employer of choice to a specific targeted group, one of which the objective is to recruit, motivate, and retain. The session will focus on taking the attributes of the employer brand by having recruiters create stories that their audience truly embraces. Storytelling training is key to recruiting more effectively.

What you'll learn

How recruiting teams have become empowered to capture attention, spark curiosity, and engage their audience. In addition, this session will show the impact of storytelling on recruiting strategies and ways recruiters can tailor their communications so candidates will be excited and ready to join the organization.

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who should benefit


Service Delivery Leaders

Service delivery leaders of RPO and other staffing and recruiting providers


Brand Specialists

Marketing professionals and other providers of recruitment marketing and employer branding


Talent Acquisition Professionals

Talent acquisition leaders and buyers of RPO services

Meet the speakers


Patty Silbert
President, Talent Strategy & Acquisition Practice at Aspirant

Patty solves client talent acquisition challenges through innovative solutions that enable companies to attract top talent. Her experience includes recruitment marketing strategy, employment branding, HR technology implementations, research, and project management. Patty was the visionary for building a talent attraction platform (ACTIVATE) that leading organizations use to improve the candidate experience by transforming career sites into highly effective search engine optimized sites. 

Alicia Curran

Alicia Curran
Engagement Manager at Aspirant

Innovative, resourceful, and collaborative marketing leader with years of experience planning marketing strategies and high-impact tactical approaches to promote a brand. Effective communicator, negotiator, and collaborator experienced at skillfully juggling multiple workstreams and connecting cross-functional design teams. Accomplished marketing professional who thinks conceptually and strategically about brand and design. Outstanding writing, editing, and interpersonal skills.


How can you find out if a sourcer is as good as they claim?

RPO Leadership Forum

Recruiting Agility: Keeping Your Recruiting Agile Beyond a Crisis
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RPO Leadership Forum

Webinar Partner

Aspirant's Talent Strategy and Acquisition practice specializes in developing highly tailored solutions specifically designed to give your talent acquisition strategies a competitive edge. We draw from a host of skills, technologies, and expertise to provide the holistic support your Talent Strategy needs to be successful. This multi-faceted approach helps us engage talent better, drive efficiencies throughout the ecosystem, and deliver a better experience for hiring managers and candidates alike.

Learn more at https://www.aspirant.com/


About the rpo leadership forum

Thought Leadership for Talent Leaders

The RPO Leadership Forum is a monthly webinar series hosted by Recruitment Process Outsourcing Association’s Executive Director, Lamees Abourahma, which features top talent leaders from the RPO industry. Webinars are scheduled for the 3rd Tuesday of each month at noon ET and cover topics related to RPO drivers, adoption, best practices, and trends. 

The RPO Leadership Forum furthers RPOA’s mission of nurturing a collaborative community where thought leadership can be created and curated to educate the marketplace about RPO.

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