Join senior marketing leaders and recruitment industry experts, Christine VanTimmeren and Ann Warren, from ClearEdge Marketing to learn more about how to thoughtfully integrate Public Relations into your strategy.

Whether you are considering adding Public Relations to your strategy in 2024 or have been looking for ways to refresh your approach, this webinar is for you. Christine and Ann will cover everything from what exactly PR is to how it can (and should) connect to your business objectives. With their insights from the recruitment industry and first-hand experience with successful campaigns, you are sure to walk away with new ideas and inspiration to take your marketing and PR efforts to the next level.

What you'll learn

  • What is PR?
  • The business objectives PR supports
  • Measures of success 
  • How PR can support you and your recruiting efforts

Who Should Watch?

Anyone who works for an RPO and is responsible for driving growth, from owners to heads of sales and revenue, such as Chief Marketing Officers, Chief Revenue Officers, heads of sales, etc. 

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Meet the speakers

Ann Warren

Ann Warren
Vice President, Public Relations at ClearEdge Marketing

Ann has worked in public relations for more than 20 years, building the brands of organizations in a range of industries. Her expertise includes strategic counsel, messaging, media relations, and content marketing. Some of her favorite work includes designing and executing media relations campaigns and developing thought leadership programs. Ann’s professional passion is connecting different audiences in meaningful ways.

Christine VanTimmeren

Christine VanTimmeren
Director of Content at ClearEdge Marketing

Christine is a marketer, content creator, PR professional, and Emmy nominated former on-air journalist. She has 15 years experience in storytelling, writing, communications, and strategy. As Director of Content at ClearEdge, Christine oversees the company's content and PR teams and specializes in helping clients unite all facets of their marketing including social media, earned media, owned content, and advertising.

Webinar Partner

ClearEdge is a company dedicated to transforming the business of talent through marketing, recruiting, and career empowerment services. Founded in 2006 as an outsourced marketing arm to the staffing and recruitment industry, ClearEdge has grown its capabilities to amplify both the brands and the people who shape how the world works. ClearEdge’s three divisions include:
ClearEdge Marketing – Providing strategic marketing solutions and teams
ClearEdge Recruiting – Filling cornerstone marketing leadership roles
ClearEdge Rising – Accelerating career growth for women in talent and HR tech

Learn more at https://www.clearedgemarketing.com/

 

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About the rpo leadership forum

Thought Leadership for Talent Leaders

The RPO Leadership Forum is a monthly webinar series hosted by Recruitment Process Outsourcing Association’s Executive Director, Lamees Abourahma, which features top talent leaders from the RPO industry. Webinars are scheduled for the 3rd Tuesday of each month at noon ET and cover topics related to RPO drivers, adoption, best practices, and trends. 

The RPO Leadership Forum furthers RPOA’s mission of nurturing a collaborative community where thought leadership can be created and curated to educate the marketplace about RPO.

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