RPO Leadership Forum | Webinar Series

Budgeting & Planning Ahead

Evaluating and Prioritizing Your Marketing Efforts for 2024

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About this Webinar

In this 30-minute webinar, join senior marketing leaders and recruitment industry experts, Alison Richmond and Lori Blanford, from ClearEdge Marketing to learn how to embrace the fall budgeting season and plan for a successful year of marketing in 2024.

Too many businesses across the talent sector take an ad hoc approach to marketing. They plan lightly, budget minimally, and start far too late. The result? Marketing plans that are quickly derailed by marketplace ups and downs and rarely deliver ROI. But that's not how it has to be. Not even close.

Listen to Alison and Lori for a look at how to build market plans this fall that will generate leads and fuel sales across all of 2024 and beyond.

Access the webinar on-demand to learn how to effectively build a marketing plan and budget that will deliver results and why successful marketing requires timing, planning, and budget.

Who should attend?

Anyone responsible for driving growth, from owners to heads of sales and revenue, such as Chief Marketing Officers, Chief Revenue Officers, heads of sales, etc.

Meet the speakers

Alison Richmond
SVP of Marketing Services at ClearEdge Marketing

Alison Richmond is the SVP of Marketing Services and offers 20 years of marketing experience and proven success in leading marketing teams that drive business growth. At the helm of ClearEdge Marketing, Alison leads a team of 30+ marketing account, creative and delivery experts, is a fearless champion of sales and marketing alignment, and has led the successful development and launch of multiple recruitment industry brands.

Alison joined ClearEdge in July of 2022 and previously served as the company’s VP, Brand & Strategy. Prior to that, Alison served as Vice President of Marketing and Communications for the staffing and consulting firm Oxford Global Resources. Her leadership was critical in helping the company win the American Staffing Association’s Marketing and Communications award in 2018.

Lori Blandford
VP Client Marketing

A senior marketing leader with both in-house and agency experience, Lori is a visionary strategist known for guiding her ClearEdge clients through complex marketing programs and efforts with her uncanny sense of serenity. We call her “the voice” because of her 20+ years of talent and tech industry experience have made her an expert in our client and candidate journeys. In her six years at ClearEdge, her client portfolio has consistently contained several of our top 10 accounts in both staffing and HR tech. She is a ClearEdge Pinnacle award winner whose professionalism and knowledge epitomize ClearEdge’s “Command the Space” company value.

Webinar Partner

This webinar is presented in partnership with the following Gold RPOA member.

ClearEdge is a company dedicated to transforming the business of talent through marketing, recruiting, and career empowerment services. Founded in 2006 as an outsourced marketing arm to the staffing and recruitment industry, ClearEdge has grown its capabilities to amplify both the brands and the people who shape how the world works. ClearEdge’s three divisions include:

ClearEdge Marketing - Providing strategic marketing solutions and teams

ClearEdge Recruiting - Filling cornerstone marketing leadership roles

ClearEdge Rising - Accelerating career growth for women in talent and HR tech

To learn more visit clearedgemarketing.com.

About the rpo leadership forum

Thought Leadership for Talent Leaders

The RPO Leadership Forum is a monthly webinar series hosted by Recruitment Process Outsourcing Association’s Executive Director, Lamees Abourahma, which features top talent leaders from the RPO industry. Webinars are scheduled for the 3rd Tuesday of each month at noon ET and cover topics related to RPO drivers, adoption, best practices, and trends.

The RPO Leadership Forum furthers RPOA’s mission of nurturing a collaborative community where thought leadership can be created and curated to educate the marketplace about RPO.