Join the Recruitment Process Outsourcing Association (RPOA) for a 30-minute fireside chat with industry veterans Brian Lile, Founder of SalesFire Consulting, and Ruba Asmussen, Founder and CEO of RTA Consulting. Drawing from Brian’s new book, Message. Motion. Measure. A Sales Playbook for Modern Staffing Recruiting Firms, this session breaks down the three core principles of effective RPO selling: crafting a clear, compelling message, executing consistent and disciplined outreach, and measuring the actions that truly drive results.

Brian will share a proven framework shaped by his 25-year career in recruiting and staffing—offering practical guidance for sharpening value propositions, scaling business development efforts, and applying data-driven feedback loops. Ruba will bring a complementary perspective from her work leading an embedded recruitment and RPO practice that helps small and mid-sized companies build high-performing internal talent engines using modern tools and methods.

What you'll learn

  • How to clearly articulate the value and differentiation of RPO solutions using the “Message” principle.

  • Techniques for scaling outreach and driving consistent business development activity through “Motion.”

  • Methods for evaluating what works—using feedback loops, data, and simple metrics to improve sales performance under “Measure.”

  • Practical examples from Brian’s sales framework and how they apply specifically to RPO offerings.

  • Insights from Ruba’s experience helping organizations build modern, tech-enabled recruitment engines and how these lessons elevate RPO selling.

Whether you’re refining your sales strategy or expanding your RPO offering, this conversation will provide actionable insights you can apply immediately.

Register Now

who should benefit

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Sales leaders and business development professionals at RPO, staffing, and recruiting firms

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Founders and executives of small and mid-sized recruitment firms expanding into RPO

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Emerging RPO professionals seeking a foundational understanding of how to position and sell RPO effectively

Featured Book by Brian Lile

Message Motion Measure: A Sales Playbook for Modern Staffing and Recruiting Firms

Are you great at delivering recruiting services but struggling to keep your sales pipeline full?

You're not alone. In today's saturated market, even the most capable recruiting firms are losing ground. Not because their service is weak, but because their sales strategy hasn't evolved.

This book is your blueprint for fixing that.

Built on Brian's 25-year career in the recruiting and staffing industry, Message. Motion. Measure. shares a proven system to sharpen your message, scale your outreach, and measure what actually works.

No fluff. No gimmicks. Just real-world strategy built for the realities of selling recruiting and staffing services in a tougher, more skeptical market.

If you're ready to stop guessing, take control of your growth, and win the clients you deserve, this book was written for you.

 

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Brian Lile Book

About the rpo leadership forum

Thought Leadership for Talent Leaders

The RPO Leadership Forum is a monthly webinar series hosted by Recruitment Process Outsourcing Association’s Executive Director, Lamees Abourahma, which features top talent leaders from the RPO industry. Webinars are scheduled for the 3rd Tuesday of each month at noon ET and cover topics related to RPO drivers, adoption, best practices, and trends. 

The RPO Leadership Forum furthers RPOA’s mission of nurturing a collaborative community where thought leadership can be created and curated to educate the marketplace about RPO.

Access all webinars on-demand