Struggling to sell RPO (Recruitment Process Outsourcing) in today’s uncertain, “frozen” market? You’re not alone—and you’re not powerless.

In this RPOA webinar, Brian Lyle, founder of Sales Fire Consulting and author of Message, Motion, Measure for Selling Recruiting Solutions, joins Ruba Asmussen, founder & CEO of RTA Consulting, and Lamees Abourahma, CEO of the Recruitment Process Outsourcing Association (RPOA), to break down a practical, data-driven approach to selling RPO services in tough conditions.

Key Topics Covered

  • Why RPO sales are especially tough right now (frozen demand, AI, and 30,000+ competing recruiting providers)
  • How to position RPO around a future state and business outcomes, not just features and process
  • Turning generic website copy into laser-targeted, sector-specific messaging
  • Practical examples of strong vs. weak value propositions for RPO buyers
  • How automation frees you to do more high-impact cold calling and live conversations
  • Building a simple but powerful sales funnel dashboard with AI app builders
  • How RPO buyer maturity, leadership buy-in, and relationship capital affect deal timing and size
  • Why project RPO is an effective foot-in-the-door in this market

If you sell RPO, staffing, or high-volume recruiting solutions, this session is packed with concrete ideas you can apply to your own sales motion—especially if your pipeline feels stalled.

Sneak peek of the video

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who should benefit

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Sales leaders and business development professionals at RPO, staffing, and recruiting firms

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Founders and executives of small and mid-sized recruitment firms expanding into RPO

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Emerging RPO professionals seeking a foundational understanding of how to position and sell RPO effectively

Featured Book by Brian Lile

Message Motion Measure: A Sales Playbook for Modern Staffing and Recruiting Firms

Are you great at delivering recruiting services but struggling to keep your sales pipeline full?

You're not alone. In today's saturated market, even the most capable recruiting firms are losing ground. Not because their service is weak, but because their sales strategy hasn't evolved.

This book is your blueprint for fixing that.

Built on Brian's 25-year career in the recruiting and staffing industry, Message. Motion. Measure. shares a proven system to sharpen your message, scale your outreach, and measure what actually works.

No fluff. No gimmicks. Just real-world strategy built for the realities of selling recruiting and staffing services in a tougher, more skeptical market.

If you're ready to stop guessing, take control of your growth, and win the clients you deserve, this book was written for you.

 

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Brian Lile Book

About the rpo leadership forum

Thought Leadership for Talent Leaders

The RPO Leadership Forum is a monthly webinar series hosted by Recruitment Process Outsourcing Association’s Executive Director, Lamees Abourahma, which features top talent leaders from the RPO industry. Webinars are scheduled for the 3rd Tuesday of each month at noon ET and cover topics related to RPO drivers, adoption, best practices, and trends. 

The RPO Leadership Forum furthers RPOA’s mission of nurturing a collaborative community where thought leadership can be created and curated to educate the marketplace about RPO.

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