In this engaging session led by bestselling author and researcher Ben Eubanks, you will learn what candidates want most today, how talent teams are reacting to those demands, and what RPOs offer that employers value most.
Based on brand new research from 1,000 candidates and the 2025 RPO Trends survey conducted in partnership with the RPO Association, this session examines a range of topics and priorities that matter for RPO leaders and teams today. 

The 3 big candidate trends explored by Ben Eubanks are:

  • Candidates are fighting back by using AI tools to automatically apply for jobs, creating a high volume of applications that employers struggle to manage.
  • Candidates are more skeptical of employer branding and want to see more authenticity and transparency from companies.
  • There is a disconnect between what candidates value and what employers think is important, leading to a gap in the candidate experience.

 

According to the RPO Trends Report discussed in the conversation, the key trends for RPO partners are:

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Advisory

Employers want RPO partners to help them leverage and utilize AI technology. They see RPO partners as a way to navigate the complex landscape of talent technology.

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Innovation

Employers are looking to RPO partners for support with innovative recruiting strategies. They want RPO partners to bring new ideas and approaches to improve their hiring processes.

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Strategy

Employers value RPO partners who can help them achieve better alignment between their hiring priorities and what candidates are actually looking for in the job market.

2025 RPO Trends Report

What You Need to Know About Buying and Optimizing Recruitment Process Outsourcing Solutions

The 2025 RPO Trends Report seeks to carefully navigate the line between serving as a resource for RPO providers on market changes and buyer priorities, while also offering guidance and insight to RPO buyers on how other talent and HR leaders are looking at the value of RPO and things to consider in their own partnerships.

Based on data from more than 500 talent acquisition leaders at different organizations, the 42-page report is developed jointly by the RPO Association’s Research Committee and Lighthouse Research & Advisory.

It’s a tremendous resource for anyone that is interested in, or invested in, the recruitment process outsourcing industry.

 

2025 RPO TRENDS eBook-1

Participant's Feedback

 
Good Afternoon Lamees and Ben - In a nutshell, one word to describe today's Webinar...."Excellent."
 
This was truly a great webinar. The topic and more specifically the content and stats and representation of those stats were excellent.
 
I am not sure about the rest of the attendees, however for me....so much of the information touched "a nerve", validated my feelings, and my assumptions or thoughts and I am positive that it did for others in attendance.
 
I have to say that out of all of the different webinars that I attend....RPOA always hits the mark as the best. Information is key to all of us. And even more so in these very fast and changing times in the world of Talent.
 
Ben, I always love your energy and passion that comes with your content and the information that you provide and your energy brings it to life. Lamees, you always have your "eye on the ball" and what is important to your members at the perfect time.
 
I love change and clearly we are deep in the fast world of change, no doubt. Ben your stats demonstrate that AI is certainly impacting the world of Talent across job seekers, current employees, recruiters / talent acquisition, various departments in a company and their cross functional Leaders. Well done!
 
LOL, I could not take notes fast enough to capture the content so I am looking forward to receiving the deck.
 
Thank you both very much for the excellent work.
 
Wow!
Gloria

Meet the Speaker

Ben Eubanks-1

Ben Eubanks
Chief Research Officer at Lighthouse Research and Advisory

Ben is an analyst, international speaker, author, and podcaster. He leads the research agenda as the Principal Analyst at Lighthouse Research & Advisory, providing insights for today’s talent leaders and vendor partners.

His book, Artificial Intelligence for HR, was published in 2018 and was highlighted as the #1 New and Noteworthy HR Books on Amazon.

Ben has worked with business leaders from notable organizations such as Southwest Airlines, Intel, Cox Enterprises, Delta, and AlliedUniversal in his role as the host of We’re Only Human, a podcast focused on the intersection of people, technology, and the workplace.

About Our Webinar Partner

Lighthouse Research & Advisory is a modern analyst firm dedicated to setting the standard for excellence in talent, learning, and HR. By providing compelling research and actionable insights for business leaders, our team’s mission is to navigate the rapidly changing field of human capital management to support today’s talent and learning functions. Our advisory, research, content, events, HR Awards Program, and other offerings serve tens of thousands of employers across the globe every year. Put simply: our goal is to chart a new course for talent. We do this with compelling research, innovative ideas, and a strong grasp of the current state of talent and technology at work. We have supported hundreds of organizations with our research, advisory, and insights since our beginning in 2016. In addition, our data also inform key product and strategy decisions at the industry’s leading technology and service providers.

Ben Eubanks is the Chief Research Officer at Lighthouse, providing trusted advice for today’s modern talent leaders. Prior to joining Lighthouse, Ben worked as a research analyst and an executive practitioner. His analyst work focused on learning, talent acquisition, and talent management. During his career, he has published more than 100 pieces of research and provided advisory services to executives from some of the largest and most respected organizations in the world. Unlike most analysts, he also has hands-on experience working as an HR executive, leading both strategic and tactical talent practices. Ben is the host of We’re Only Human, a podcast focused on the intersection of people, technology, and the workplace. In addition, he runs upstartHR.com, a website serving HR leaders that has reached more than 1,000,000 readers since its inception. 

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About the rpo leadership forum

Thought Leadership for Talent Leaders

The RPO Leadership Forum is a monthly webinar series hosted by Recruitment Process Outsourcing Association’s Executive Director, Lamees Abourahma, which features top talent leaders from the RPO industry. Webinars are scheduled for the 3rd Tuesday of each month at noon ET and cover topics related to RPO drivers, adoption, best practices, and trends. 

The RPO Leadership Forum furthers RPOA’s mission of nurturing a collaborative community where thought leadership can be created and curated to educate the marketplace about RPO.

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