--- title: How to Improve Your Employer Brand through the Gift of GAB description: The Gift of GAB (Goals, Attitude, Behavior) is a fun, compelling webinar presenting the power of GAB to build a better employer brand, improve candidate and hiring manager satisfaction, and ultimately enhance hiring results.   image: https://resources.rpoassociation.org/hubfs/RPOAImg233.png --- [![RPOA Logo](https://resources.rpoassociation.org/hs-fs/file-2613319650-png/images-2015/rpoa-logo-color.png?width=494&name=rpoa-logo-color.png "RPOA Logo")](http://www.rpoassociation.org/) ### Access Webinar ![How to improve your employer brand through the gift of gab](https://resources.rpoassociation.org/hs-fs/hubfs/images/RPOAImg11.jpg?width=400&name=RPOAImg11.jpg "How to improve your employer brand through the gift of gab") # Webinar: How to Improve Your Employer Brand through the Gift of GAB (Part 1) It’s not just the Irish who can benefit from the Gift of GAB as you will learn in this fascinating and dynamic webinar. GAB is an acronym for Goals, Attitude, Behavior and is a concept that not only builds a business but also an employer brand. In this first of 2-webinar series, you will learn the power of FIVE daily Micro-Goals to build a better employer brand, improve candidate and hiring manager satisfaction, and ultimately enhance hiring results.   In the next webinar, you will learn how you can choose your attitude to project a better employer brand and how choosing your attitude with all those involved in a hiring process WILL help generate a positive outcome. You know people do business with people they like. You will be challenged to define your actual behavior because your Behavior determines your Employer Brand and what candidates/employees say about you. The bottom line -* what is your Employer Brand Promise?* The Gift of GAB is a fun, compelling webinar presented by a former VP Marketing Unilever and an award-winning humorist who everyday attempts to live his Brand Promise of E4: Energize, Educate, Entertain, Easy to work with. As an Irishman, he is a proud recipient of the President’s Gold Medal for Volunteer Service for the work he does with the unemployed. In part one of the 2-webinar series, Conor will focus on the “G[oals]” of GAB. In the second webinar, he will dive into Attitude and Behavior. ## Who should attend and why? Talent acquisition and business leaders looking to learn practical and effective techniques to improve their employer branding.  ## About the Speaker ![Conor Cunneen round](https://resources.rpoassociation.org/hs-fs/hubfs/images/PEOPLE/Conor%20Cunneen%20round.png?width=200&name=Conor%20Cunneen%20round.png)[Conor Cunneen](https://irishmanspeaks.com/) is an Irishman, happily exiled in Chicago whose mission in life is to Improve People, Performance and Productivity with a Smile. This former Marketing VP with global giant Unilever (and multiple author) combines the wit that won Chicago Humorous Speaker of the Year with business experience from Europe and the US to provide compelling programs to clients ranging from Harley-Davidson to Helsinki, from Memphis to Madrid. Conor has authored five books including two on Mark Twain and as an Irishman is proud to be a recipient of The President’s Gold Medal for Volunteer Service. 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